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数字经济驱动下服装企业管理策略优化探讨

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文章探讨了数字经济在服装企业管理中的重要性,分析了企业数字化转型过程中所面临的挑战。针对当前服装企业面临的数字化转型滞后、市场趋势预测不准确、库存管理成本高、数字化人才短缺等问题,提出转变企业管理思路、强化数据驱动的决策、建立数字化柔性供应链、培训和引进数字化人才的数字化转型意见,希望以此持续提升企业的市场竞争力,使之进一步适应数字经济的发展趋势。
Exploration of Optimization Strategies in Apparel Enterprise Management under the Impetus of the Digital Economy
This article delves into the significance of the digital economy in apparel enterprise management and analyzes the challenges faced during the enterprise's digital transformation.Addressing issues such as lagging digital transformation,inaccurate market trend forecasts,high inventory management costs,and a shortage of digital talent in current apparel enterprises,recommendations are made to shift management paradigms,strengthen data-driven decision-making,establish a flexible digital supply chain,and invest in training and recruiting digital talent.These proposals aim to continuously enhance the market competitiveness of enterprises,enabling them to better adapt to the evolving trends of the digital economy.

digital economyapparel enterprisesmanagement optimization

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西安汽车职业大学,陕西西安 710600

数字经济 服装企业 管理优化

2024

西部皮革
四川省皮革行业协会 四川省皮革学会 四川省皮革研究所

西部皮革

影响因子:0.293
ISSN:1671-1602
年,卷(期):2024.46(12)
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