Financial Performance Analysis of Apparel Enterprises under the Lean Asset Operation Model:A Case Study of Peacebird Group
This article examines the lean asset operation model adopted by Peacebird Group.Through data analysis,it is found that Peacebird Group has achieved significant accomplishments in brand building,market responsiveness,and financial performance by streamlining physical asset investments and fully exploiting intangible asset potentials.Additionally,the group has enhanced overall operational efficiency by implementing a data-driven,end-to-end product supply innovation strategy across marketing,production,and design functions,facilitating efficient collaboration.