The Impact of Cultural Distance on the Operational Performance of Overseas Subsidiaries of Chinese Textile and Clothing Enterprises
Under the background of globalization,China's textile and clothing enterprises are accelerating their global layout and establishing overseas subsidiaries intensively.The cultural distance with the host country has exacerbated challenges in management difficulties,communication obstacles,and market adaptability,which have negatively impacted the business performance of subsidiaries.Therefore,it is particularly important to conduct in-depth research on the impact of cultural distance on the business performance of overseas subsidiaries of China's textile and clothing enterprises.This paper selects 32 listed textile and clothing enterprises'overseas subsidiaries in China from 2017 to 2022 as samples to study the impact of cultural distance on the business performance of overseas subsidiaries of textile and clothing enterprises and analyze the moderating effect of entry modes.The results show that there is a U-shaped relationship between cultural distance and the business performance of overseas subsidiaries of textile and clothing enterprises.Moreover,the entry mode has a significant moderating effect on the relationship between them.
cultural distanceoperational performanceentry mode
NETL
NSTL
万方数据
