Transformation Strategies for High Value-Added Batik Industry:Taking Zhoucheng Village in Dali,Yunnan as an Example
Against the backdrop of the crisis facing intangible cultural heritage inheritance,the state has revitalized its vitality through support and industrialization.However,this process has also brought about a crisis of low-cost competition.This paper explores the current development status of the batik industry in Zhoucheng and analyzes the impact of low-cost competition on its traditional craftsmanship and cultural heritage.Based on this analysis,it proposes strategies for sustainable development of the industry through branding operations and increasing product value-added.Achieving these goals necessitates comprehensive development strategies for branding,including market research,product innovation,and the implementation of branding strategies.
batikintangible cultural heritagelow-cost competitionhigh value-addedbranding
NETL
NSTL
万方数据
