Xintang,as a renowned global production base for denim apparel in China,boasts a complete industrial chain and a vast market scale.However,with the deepening globalization and continuous innovation in internet technology,cross-border e-commerce has emerged as a crucial channel for driving industry upgrading and expanding international markets.Accordingly,this paper takes the Xintang jeans industry as a case study to explore the transformation and upgrading path of the apparel industry in the cross-border e-commerce perspective.It analyzes the current development status of the Xintang jeans industry,summarizes the role of cross-border e-commerce in its development,identifies existing issues,and proposes corresponding transformation and upgrading strategies.The aim is to promote the sustainable development of China's apparel industry.
关键词
跨境电商/服装产业/产业转型升级/牛仔裤产业
Key words
cross-border e-commerce/apparel industry/industrial transformation and upgrading/jeans industry
万方数据