The paper primarily explores the application of traditional patterns in qipao design.Through comparative studies and case analyses,it examines the evolution and development of qipao patterns across different historical periods,discussing strategies and manifestations of employing traditional patterns in contemporary qipao design.The research reveals that traditional patterns in qipao design have transitioned from singular traditional symbols to bridges of cross-cultural exchange,evolving into a visual language that harmonizes modern aesthetics with ethnic characteristics.In contemporary designs,designers emphasize personalization and creativity,integrating modern elements and foreign cultures into traditional patterns to create qipao designs that blend traditional charm with a contemporary sensibility.