Challenges and Diagnostic Analysis of Cross-Border E-Commerce in Jiangsu's Home Textile Industry:A Case Study of Nantong Home Textile Enterprises
As Nantong's home textile enterprises seek to enhance the overall export capabilities of Jiangsu's home textile industry and accelerate expansion into overseas markets,they leverage innovations in cross-border e-commerce and diverse marketing strategies,focusing on strengthening brand promotion for both enterprises and products to elevate brand influence in international markets.This paper uses Nantong home textile enterprises as a case study,employing literature review and case analysis to explore challenges such as compliance changes,logistical difficulties,insufficient brand strength,and talent shortages in the realm of cross-border e-commerce.It subsequently proposes corresponding solutions and recommendations to improve the competitive edge of Jiangsu's home textile industry in the cross-border e-commerce arena.
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