Based on the research on the marketing strategy of clothing brands in the digital era,this paper analyzes the role of a clothing brand applying digital technology in marketing and the marketing strategy of clothing brands in the digital era through field investigation,interview and literature methods.According to the research,digitalization promotes clothing brands to achieve accurate and integrated marketing.Under the background of digitalization,clothing brands can combine new media marketing,promote e-commerce marketing and create immersive marketing models to innovate marketing approaches and improve the marketing efficiency of clothing brands.
关键词
数字化时代/服装品牌/重要性/营销影响/营销策略
Key words
digital age/clothing brand/importance/marketing impact/marketing strategy
维普
万方数据