Marketing Strategies for Clothing Brands in the Digital Age
Based on the research on the marketing strategy of clothing brands in the digital era,this paper analyzes the role of a clothing brand applying digital technology in marketing and the marketing strategy of clothing brands in the digital era through field investigation,interview and literature methods.According to the research,digitalization promotes clothing brands to achieve accurate and integrated marketing.Under the background of digitalization,clothing brands can combine new media marketing,promote e-commerce marketing and create immersive marketing models to innovate marketing approaches and improve the marketing efficiency of clothing brands.
digital ageclothing brandimportancemarketing impactmarketing strategy
万方数据
维普
