This article aims to explore the application and development of Heilongjiang Hezhe ethnic patterns within the framework of digital humanities.It extracts and analyzes the quintessential patterns of Hezhe attire,examining their cultural significance and investigating how to merge traditional motifs with contemporary design concepts to create IP images that embody regional and ethnic uniqueness.The study contends that by deeply delving into the cultural connotations behind Hezhe patterns and employing modern technological innovations,it is possible to effectively advance the high-quality and innovative development of Heilongjiang's cultural and creative industries.This approach will enhance the regional distinctiveness and appeal of cultural products,while promoting the preservation of Heilongjiang's intangible cultural heritage and facilitating the development of tourism products.