This article primarily explores the redesign of the visual identity of the Laomeihua brand within the context of the evolving Guochao culture.It offers a thorough analysis of the current state and trends of Guochao culture,examining its connotations,stylistic features,modes of expression,and principal components.The paper distills the principles of integrating Guochao cultural elements into the Laomeihua clothing brand design,uncovering the essence of the"Guochao"culture.By reimagining Laomeihua's brand philosophy,logo,product packaging,and appearance,it seeks to enrich the brand's cultural depth,achieve brand"youthfulness,"promote the sustainable development of domestic brands,and enhance the public's awareness and confidence in Chinese traditional culture.
万方数据