制鞋企业数字化转型路径及建议
Pathways and Recommendations for the Digital Transformation of Footwear Enterprises
周素静1
作者信息
- 1. 际华三五一五皮革皮鞋有限公司,河南漯河 462000
- 折叠
摘要
文章旨在探讨鞋企数字化转型的必要性、重要性以及有效路径.通过分析鞋企面临的市场竞争、消费需求变化、环保问题等挑战,并结合成功企业的转型案例,文章探究了鞋企数字化转型的模式与路径.鞋企通过数字化转型可以优化生产过程、提高生产效率和质量、快速响应消费者需求、提升品牌影响力,并实现绿色化制造.文章建议鞋企应结合自身实际,制定数字化转型战略,与数字化服务商合作,打造产业链生态.同时,文章呼吁政府和行业协会提供引导和支持,共同推动鞋企数字化转型,实现高质量发展.
Abstract
This study aims to explore the necessity,significance,and effective pathways of digital transformation for footwear enterprises.By analyzing the challenges these companies face,such as market competition,shifting consumer demands,and environmental concerns,and incorporating case studies of successful transformations,the study investigates various models and strategies for digital transformation.Through digitalization,footwear enterprises can refine production processes,enhance efficiency and quality,swiftly respond to consumer needs,elevate brand influence,and achieve sustainable manufacturing.The study advises footwear enterprises to develop digital transformation strategies tailored to their specific conditions,collaborate with digital service providers,and create an integrated industrial ecosystem.Additionally,it calls upon government and industry associations to offer guidance and support to collectively advance the digital transformation of footwear enterprises and achieve high-quality development.
关键词
数字化转型战略/全渠道零售数字化/智能生产线/数字化服务商Key words
digital transformation strategy/omnichannel retail digitalization/intelligent production lines/digital service providers引用本文复制引用
出版年
2024
NETL
NSTL
万方数据