A Study of the Dual-Drive Path for Enshi Tujia Brocade from the Perspective of Cultural Industry
Tujia brocade is acclaimed globally for its distinctive craftsmanship and cultural significance.As a Chinese intangible cultural heritage,Tujia brocade not only embodies the history and aesthetics of the Tujia people but also stands as a unique symbol of cultural diversity and ethnic identity.At present,Tujia brocade faces challenges such as a dearth of successors,sluggish market sales,and the attrition of skilled artisans.To preserve and pass on this ethnic craft while advancing its innovative development,this study concentrates on the dual-driven development strategies for Tujia brocade,exploring its potential for new opportunities and innovations in contemporary society through theoretical research.
Tujia brocadeintangible cultural heritagecultural industry