摘要
文章旨在探讨湘绣与文创产品结合的可能性及其对湘绣产业发展的意义.通过文献研究、实地走访、访谈和案例分析等方法,探究了湘绣的历史、发展现状以及面临的挑战.研究认为,将湘绣与文创产品结合,可以提升湘绣品牌价值、拓宽市场边界、推动非遗保护和传承、促进文化产业发展,从而为湘绣的现代转型和广泛传播提供新的思路和方法.
Abstract
This study aims to explore the potential of integrating Xiang embroidery with cultural and creative products and its significance for the development of the Xiang embroidery industry.Through literature review,field visits,interviews,and case studies,it investigates the history,current status,and challenges faced by Xiang embroidery.The study suggests that combining Xiang embroidery with cultural and creative products can enhance the brand value of Xiang embroidery,expand market boundaries,promote the protection and transmission of intangible cultural heritage,and stimulate the growth of the cultural industry,thus offering new ideas and methods for the modern transformation and widespread dissemination of Xiang embroidery.
NETL
NSTL
万方数据