This article aims to explore the"greenwashing"phenomenon in the ESG report information disclosure of the textile and apparel industry.By analyzing the disclosure situation,typical problems,causes,and governance strategies of ESG reports of apparel enterprises,the article investigates how apparel enterprises conduct false publicity through ESG reports and the impact of this behavior on the sustainable development of the industry.The study contends that the"greenwashing"phenomenon existing in apparel enterprises not only misleads consumers but also constitutes an impediment to the goal of green ecological construction in the apparel industry.To address this issue,the article proposes governance strategies including digital innovation solutions,improving internal self-discipline,guiding external heteronomy,and stimulating cognitive awakening,with the expectation of promoting apparel enterprises to achieve genuine green transformation and sustainable development.
关键词
纺织服装企业/ESG信息披露/漂绿问题/社会责任
Key words
textile and apparel enterprises/ESG information disclosure/greenwashing problem/social responsibility