Research on the Creative Transformation and Innovative Development of Intangible Cultural Heritage Skills:Taking Tianjin's"Lao Meihua"brand as an Example
Research on the Creative Transformation and Innovative Development of Intangible Cultural Heritage Skills:Taking Tianjin's"Lao Meihua"brand as an Example
This paper takes the intangible cultural heritage technology owned by the"Lao Meihua"brand in Tianjin as an example,analyzes the development status of the intangible cultural heritage technology of time-honored brands,and discusses the path of its creative transformation and innovative development,including five strategies of"intangible cultural heritage+cultural innovation""intangible cultural heritage+experience""intangible cultural heritage+entertainment""intangible cultural heritage+technology"and"intangible cultural heritage+internationalization",aiming to promote the excellent traditional Chinese culture.Let intangible cultural heritage skills become a powerful carrier of cultural confidence.
关键词
非遗技艺/老字号/"老美华"/创新
Key words
intangible cultural heritage skills/time-honored brand/"Lao Meihua"/innovation
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