This article aims to explore the issues of sustainable development within the sneaker design sector of the fashion industry.By analyzing the case of"Jordan Cup"sneaker design,the study investigates the application of sustainable materials,improvements in production processes,and shifts in consumer behavior.It presents a series of viable sustainable design strategies to promote a green transformation in the fashion industry.The research posits that the implementation of sustainable design concepts in the realm of fashion not only reflects the need for a harmonious relationship between humanity and nature,as well as socio-economic development,but also emphasizes the consideration of long-term benefits for enterprises.