A Preliminary Study on the Cultural IP Construction and Creative Design Practice of Han Dynasty Gods Carrying Fish and Hooks
As a treasure of ancient Chinese bronze culture,the gods holding fish and hooks in Han Dynasty not only carry rich historical and cultural connotation,but also contain profound aesthetic interest.This paper aims to explore how to build the traditional cultural element of Han Dynasty characteristic theme"with hook-God man holding fish with hook"into a cultural IP with modern influence,and combined with the practice of cultural and creative design,by analyzing the cultural origin,artistic characteristics and symbolic meaning of the Han Dynasty God man holding fish with hook.The research holds that the cultural IP construction and cultural and creative design strategy of the Han Dynasty can provide an effective reference example for the activation and inheritance of traditional cultural elements.
Han Dynasty with hookGod holding fish with hookscultural and creative IPcultural innovation
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