"Zhuangyuan Zhang"Cultural and Creative Product Design and Development Strategy
In order to promote the spirit of Zhang Jian's era and effectively convey the cultural narrative of Nantong,this paper proposes the"Zhuangyuan Zhang"cultural and creative concept,integrating the spirit of Zhang Jian with modern cultural innovation to enrich cultural consumption and lifestyle while promoting urban culture.The paper analyzes the significance of"Zhuangyuan Zhang"cultural product development for the urban development of Nantong,discussing strategies from three perspectives:the balance between respect and affection with appealing communication,the unity of storytelling and scene creation,and the extension of personalization and series development.The paper expounds on the strategy of developing"Zhuangyuan Zhang"cultural products by combining cultural innovation with urban image promotion,thereby facilitating the application and promotion of"Zhuangyuan Zhang"products in both tourism and daily life products.
Zhang Jian cultureIP imagecultural and creative designurban cultureapplication and promotion
NETL
NSTL
万方数据
