"状元张"文创产品设计与开发策略
"Zhuangyuan Zhang"Cultural and Creative Product Design and Development Strategy
张盼1
作者信息
- 1. 江苏工程职业技术学院,江苏 南通 226000
- 折叠
摘要
为了弘扬张謇时代精神,讲好南通文化故事,文章提出了"状元张"张謇文创概念,将张謇精神与现代文创相结合,丰富文化消费与生活,弘扬城市文化.文章分析了"状元张"文创开发对南通城市发展的重要性,从敬爱之情与可爱传播的平衡、故事化与场景化的统一、个性化与系列化的延展三个方面,阐述"状元张"文创产品开发的策略,用文创与城市形象推广相结合的方法,让"状元张"文创产品在旅游产品和生活用品中应用与推广.
Abstract
In order to promote the spirit of Zhang Jian's era and effectively convey the cultural narrative of Nantong,this paper proposes the"Zhuangyuan Zhang"cultural and creative concept,integrating the spirit of Zhang Jian with modern cultural innovation to enrich cultural consumption and lifestyle while promoting urban culture.The paper analyzes the significance of"Zhuangyuan Zhang"cultural product development for the urban development of Nantong,discussing strategies from three perspectives:the balance between respect and affection with appealing communication,the unity of storytelling and scene creation,and the extension of personalization and series development.The paper expounds on the strategy of developing"Zhuangyuan Zhang"cultural products by combining cultural innovation with urban image promotion,thereby facilitating the application and promotion of"Zhuangyuan Zhang"products in both tourism and daily life products.
关键词
张謇文化/IP形象/文创设计/城市文化/应用推广Key words
Zhang Jian culture/IP image/cultural and creative design/urban culture/application and promotion引用本文复制引用
出版年
2024
NETL
NSTL
万方数据