江苏传统服饰赋能文旅融合发展的国际传播策略
International Communication Strategy of Empowering Cultural and Tourism Integration Development with Jiangsu Traditional Clothing
贾蕾蕾 1王沛尧1
作者信息
- 1. 江南大学数字科技与创意设计学院,江苏无锡 214122
- 折叠
摘要
文章通过"以物论史"的考证与传承创新非物质文化遗产的有机互动,在文旅融合背景下,从物质、非物质文化层面充分挖掘江苏独具风采的服饰文化基因,进而分析文旅融合背景下江苏传统服饰传播的影响因素.依托传播学理论框架,探索江苏文化基因国际传播策略,助力于中华优秀传统文化的发扬与传承.
Abstract
This study engages in an exploration of the organic interplay between the examination of material culture and the innovative transmission of intangible cultural heritage.Within the context of cultural tourism integration,it thoroughly investigates the unique cultural genes of Jiangsu's distinctive attire,analyzing the factors influencing the dissemination of traditional clothing in this integrated milieu.Grounded in communication theory,the study seeks to devise strategies for the international promotion of Jiangsu's cultural heritage,thereby contributing to the flourishing and preservation of China's exceptional traditional culture.
关键词
文旅融合/江苏服饰/传统文化/国际传播Key words
cultural tourism integration/Jiangsu attire/traditional culture/international communication引用本文复制引用
出版年
2024
NETL
NSTL
万方数据