International Dissemination Path of Shu Brocade in the Era of Convergent Media
This study delves into the international dissemination of Shu brocade in the era of convergent media,highlighting its unique cultural essence and the challenges faced in global communication.The advent of convergent media provides new platforms and opportunities for the global spread of Shu brocade;however,it also brings forth challenges such as the misinterpretation of cultural symbols and decontextualization.In order to preserve the cultural integrity of Shu brocade while adapting to international market demands,a series of strategies must be employed,including cultural interpretation and education,culturally adaptive design,multilingual promotion,cross-cultural interaction,and the utilization of user-generated content.
Shu brocadeconvergent mediainternational dissemination
NETL
NSTL
万方数据
