Function Analysis and Influencing Factors of Clothing Tag
In order to fully leverage the positive role of clothing hangtags in the market,the study employs field research and case study methods to sort out the current application status of clothing hangtags in the Chinese clothing market.It categorically summarizes the important functions of clothing hangtags in three aspects:promoting product sales,showcasing brand image,and providing technical support.Using the Analytic Hierarchy Process method,it analyzes the influencing factors of clothing hangtag functions,ranking the importance of different factors.The results indicate that visuals are the most important factor affecting hangtag functions,followed by description,technology,and interactivity.Based on this,the study proposes design suggestions in three aspects:content innovation,multifunctional interactivity,and integration of diverse technologies.The aim is to provide theoretical reference and practical guidance for the hangtag design of clothing companies.
万方数据
维普
