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数字经济视域下文旅产业耦合协调分析

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作为驱动新质生产力发展的重要引擎,数字经济为文旅产业发展提供了强大动能。数字经济视域下文旅产业的深度融合是满足人民美好生活需要、推动新质生产力发展的重要举措,其中产业耦合是产业融合的继承和拓展。为明确数字经济视域下文旅产业的耦合协调关系及影响因素,本研究在构建文旅产业发展评价指标体系的基础上,结合耦合理论、灰色系统理论,对数字经济视域下文旅产业耦合协调度及影响因素进行定量测评,为市域文旅产业耦合协调分析提供了理论和方法支撑。以新质生产力引领文旅深度融合发展,需要不断增强文旅从业者的素养水平。充分利用数字技术和数字平台,加快形成人文引领、法律规范的市场体系。
Coupling and coordination analysis of cultural and tourism industry from the perspective of digital economy
As an important engine driving the development of new quality productivity,the digital economy provides strong momentum for the development of the cultural and tourism industry.From the perspective of the digital economy,the deep integration of the tourism industry is an important measure to meet the needs of the people for a better life and promote the development of new quality productivity.Among them,industrial coupling is the inheritance and expansion of industrial integration.In order to clarify the coupling and coordination relationship and influencing factors of the tourism industry in the digital economy perspective,this study constructs an evaluation index system for the development of the tourism industry,and combines coupling theory and grey system theory to quantitatively evaluate the coupling and coordination degree and influencing factors of the tourism industry in the digital economy perspective.This provides theoretical and methodological support for the analysis of the coupling and coordination of the urban tourism industry.To lead the deeply integrated development of culture and tourism with new quality productivity,it is necessury to continuously enhance the digital literacy level of culture and tourism practitioners,and fully utilizes digital technology and digital platforms to accelerate the formation of a market system led by humanities and regulated by laws.

digital economycultural industrytourism industrycoupling coordinationnew quality productivity

饶金涛、杨琳、邵雨薇

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西安交通大学 新闻与新媒体学院,陕西 西安 710049

西安交通大学城市学院管理学院,陕西西安 710018

数字经济 文化产业 旅游产业 耦合协调度 新质生产力

2025

西北师范大学学报(自然科学版)
西北师范大学

西北师范大学学报(自然科学版)

影响因子:0.463
ISSN:1001-988X
年,卷(期):2025.61(1)