Evaluation of the Development Level of Tea Tourism Integration in Xiangxi Prefecture Villages—A Case Study of Tiemazhou Village in Guzhang County
Tea and tourism integration,as a new type of industry that promotes the integration of the primary,secondary,and tertiary sectors,is an important pathway for comprehensive rural revitalization.This paper selects eight typical tea villages in the Xiangxi Tujia and Miao Autonomous Prefecture of Hunan Province as research subjects,constructs a theoretical framework for the development of tea tourism integration,and establishes an evaluation index system with the Analytic Hierarchy Process(AHP).By combining this with the weighted TOPSIS model,the study conducts a quantitative analysis of the tea tourism integration development levels across these eight villages.The results reveal the strengths and weaknesses of each village in terms of tea tourism integration.Specifically,for Tiemazhou Village,the study proposes,strategies centered around"small but beautiful"projects,aimed at leveraging surrounding resources,strengthening brand development,and increasing investment in infrastructure to drive the transformation and upgrading of the tea tourism economy.
tea tourism integrationrural revitalizationweighted TOPSIS model
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