The Study on the Development Strategies of Liangshan Tourism Promoted by Cultural Resources Integration
The integration of cultural resources plays a key role in promoting the inheritance,utiliza-tion and protection of regional culture and helps fashion the regional tourism brand.Liangshan Prefecture,the largest Yi inhabitation in China with profound cultural background,has rich resources of historical culture,ethnic culture and red culture.The problems regarding cultural resource integration in Liangshan Prefecture include insufficient integration,single integrating form and disunified integration themes.In view of the above problems,we should strengthen the power of integration and promote deep integration of cultural resources;innovate and integrate technology to enhance product connotation;make joint efforts of various parties to realize the optimal allocation of resources,etc.,so as to promote a high quality develop-ment of Liangshan tourism.
history cultureethnic cultureRed cultureintegration of culture and tourism
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