Study on Niche Positioning of Local Universities'First-class Undergraduate Program Construction
Increasing the attraction and brand competitiveness of local universities'first-class un-dergraduate programs is critically dependent on precise positioning of the programs offered and satisfying interested parties'needs.This paper delves into the depth of"first-class undergraduate programs",and,in combination with educational niche,niche theory,and positioning theory,introduces the concept of"niche positioning of academic programs".It elucidates the principles underlying this concept,providing theoretical support for effective separation of academic niches,stagger competition,and precise selection of values.Our study identifies prevalent problems in local universities,such as homogenization of educa-tion programs,lack of distinctive brand images,unclear development goals,and vague value targets.These problems diminish the innovative and distinctive nature of their programs,reducing their potential to serve as benchmarks in education.Based on the principles of"niche positioning of academic pro-grams",our study proposes targeted strategies,such as needs segmentation and differential marketing,tar-get selection and brand image recreation,standards development and leading market needs,and niche po-sitioning and value creation,so as to point to directions for improvement in first-class undergraduate pro-gram construction in local universities.
local universityfirst-class undergraduate programconstruction siteniche positioning
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