In the new era,college English teaching should not only strengthen the training of students'English language knowledge and ability,but also develop toward specialization.Therefore,adopting ESP teaching concept is an inevitable choice for implementing the reform of foreign language education with Chinese characteristics in the new era.This paper discusses the necessity,importance and urgen-cy of the integration of Chinese cultural elements into college English teaching under the ESP concept in order to stimulate the cultural con-sciousness of teachers and students,which is of great significance to college English teaching in the new situation.