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普洱茶信息说服文本中互动元话语及其说服功能探究

Exploration of Interactional Metadiscourse and Its Persuasive Functions in Informational-persuasive Texts about Pu'er Tea

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元话语在文本分析中扮演着重要角色,影响读者对文本的理解和接受程度.文章以中国普洱茶信息说服文本为研究对象,通过自建小型语料库,结合定量和定性分析,采用Hyland的互动元话语模式,探讨商家如何利用互动元话语说服消费者购买产品.研究发现,五种互动元话语标记在信息说服文本中均有运用,并发挥了说服功能,但使用频率存在差异.增强语的使用最频繁,其次是态度和介入标记语,模糊限制语的使用较少,自我提及语的频率最低.本研究不仅提升了信息说服文本的效果理解,也为传播中国传统文化提供了新的视角.
Metadiscourse plays a crucial role in text analysis,influencing readers'comprehension and acceptance of the text.This study focuses on informational-persuasive texts about Chinese Pu'er tea,utilizing a self-constructed corpus and combining quantitative and qualitative analysis.By adopting Hyland's interactional metadiscourse model,it explores how merchants use metadiscourse markers to per-suade consumers to purchase products.The study finds that all five types of interactional metadiscourse markers are employed in the infor-mational-persuasive texts and effectively serve their persuasive function,though their frequencies vary.The use of boosters is the most fre-quent,followed by attitude markers and engagement markers,while hedges are used less frequently and self-mentions the least.This re-search not only enhances the understanding of the effectiveness of informational-persuasive texts but also provides a new perspective for promoting Chinese traditional culture.

Pu'er teainteractional metadiscourseinformational-persuasive textspersuasive function

刘莉敏

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西安外国语大学,陕西 西安 710128

普洱茶 互动元话语 信息说服文本 说服功能

2024

现代英语

现代英语

ISSN:
年,卷(期):2024.(2)
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