Research on the Impact of Digital Economy on the Unified Large Market:Theoretical Mechanism and Empirical Analysis
In the context of accelerating the construction of a unified domestic large market,the rapid development of the digital economy is significant for promoting the free flow of factors in the market and achieving optimal resource allocation of factors.This paper empirically examines the impact and mechanism of the digital economy on the unified large market using panel data from 259 prefecture-level cities in China from 2010 to 2020.The research shows that,first,the digital econ-omy significantly corrects market segmentation and enhances market integration,thereby effective-ly promoting the development of the unified large market.Second,the mechanism test results indi-cate that the digital economy makes the construction of the unified large market more effective by promoting the level of technological innovation and fostering market competition.In the mean-while,effective government governance and the synergistic development of the digital economy sig-nificantly adjust the level of market segmentation,ensuring the stable and far-reaching development of the unified large market.Third,heterogeneous test results reveal that the impact of the digital e-conomy on the unified large market exhibits typical non-uniform heterogeneity characteristics,man-ifested in different time points and different factor market segmentation.This paper provides theo-retical support and important references for how the digital economy promotes the development of the unified large market and contributes to the high-quality development of the Chinese economy.
digital economymarket segmentationunified large marketmechanism analysis