The Study of City Image Positioning During Urban Transformation Based on Grounded Theory：A Case Study of Xuzhou City
The paper, by applying the study method of grounded theory, implements a study of Xuzhou city to collect practical information and the reality-based survey data,making axial coding analysis and selective translation code analysis on the data. The research shows that the city image of Xuzhou can be summed up as 19 concepts, 5 sub-categories. Finally, through in-depth analysis, we decide to use“Green and Ecology, New Images of Ancient City” in positioning the city image of Xuzhou. This study aims to play a guide role on image promotion during the transformation and development of Xuzhou and provide a typical case for the transformation of other resource dependent cities.
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