Research on the Orientation of Urban Culture and the Integration of Cultural and Creative Industries:Taking the Qinhuai Culture of Nanjing Confucius Temple Scenic Area as an Example
In the current climate of cultural globalization,tourism development presents vast opportunities for every region.Cities are eager to cultivate unique cultural identities.This study examines the Confucius Temple scenic area in Nanjing,analyzing its cultural resources and attributes.It presents observations on the status quo of the area's cultural creative products and proposes development strategies.The article also offers recommendations for enhancing the cultural profile and ambiance of the Confucius Temple area.
Confucius TempleQinhuai culturecultural orientationcultural innovation industry