Research on the Differences in Tourist Social Perception Characteristics in Nanjing City
The study,based on natural language and complex network analysis techniques,utilizes review data from Dianping to analyze the social perception characteristics of local and non-local tourists in the old city of Nanjing.The findings reveal that there are certain differences in the types of attractions that local and non-local tourists focus on.Non-local tourists tend to concentrate more spatially on specific attractions,forming a"triangular network"structure,while the network of attractions that local tourists focus on has a broader spatial coverage.There are also differences in the themes of interest:local tourists are more concerned with general issues in everyday tourism,whereas non-local tourists pay more attention to elements such as Nanjing's history,famous landmarks,and architecture.The results of the keyword semantic network analysis indicate that there are differences in the associations with important attractions between local and non-local tourists.Overall,the research findings can provide some reference for current urban tourism development planning and related policy formulation.
social perceptiontourismcomplex networknatural languagerandom walk algorithm
万方数据
