Reputation is very important for universities,and reputation cycles are the key to the long-term success of these institu-tions,including entrepreneur universities.Virtuous reputation cycles arise when entrepreneur universities have improved their educa-tion quality,won recognition in the education market,and boosted their ranking positions.Several elements are quite essential for entrepreneur universities to achieve reputation cycles,including sufficient funding,competent teachers,outstanding achievements,wide recognition,and selective admission.In fact,compared with traditional institutions,entrepreneur universities are more likely to achieve reputation cycles,because they usually have greater autonomy and are better funded and more fitting for the new mode of knowledge production.Nevertheless,building reputation cycles is not just a challenge confronting entrepreneur universities,but something that need to be taken seriously by all institutions.
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