摘要
近年来随着Web 2.0的日渐普及,微博作为一种重要的社交媒体,以其传播迅速、交互性强等特点,受到广泛的关注。许多学者都对微博中的用户影响力进行研究。对目前社会对影响力的研究进行分析总结,重点阐述基于网络、基于话题层面影响力的模型,分析各种模型的优缺点,并提出未来该领域的研究方向。
Abstract
With the growing popularity of Web 2.0, microblog as an important social media, with its rapid propagation and strong interaction, has been received extensive attention. Many scholars have studied the influence of user in microblog. Discusses the definition of the influence in microblog, and gives a summarize to the current influence analysis, including the network-based model and topic -based model. Ana-lyzes the advantages and disadvantages of each model. Proposes future research trends in the field.