现代计算机2024,Vol.30Issue(15) :57-62.DOI:10.3969/j.issn.1007-1423.2024.15.010

基于在线评论的贵州5A景区形象感知及其优化对策分析

Analysis of image perception and optimization advises of Guizhou 5A scenic-spot based on online comments

孙思怡 李晓峰 罗子江
现代计算机2024,Vol.30Issue(15) :57-62.DOI:10.3969/j.issn.1007-1423.2024.15.010

基于在线评论的贵州5A景区形象感知及其优化对策分析

Analysis of image perception and optimization advises of Guizhou 5A scenic-spot based on online comments

孙思怡 1李晓峰 2罗子江2
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作者信息

  • 1. 贵阳人文科技学院经济与管理学院,贵阳 550025
  • 2. 贵州财经大学信息学院,贵阳 550025
  • 折叠

摘要

通过网络采集软件获取贵州省5A景区的在线评论,采用Python语言计算词频排名前100的高频词汇作可视化展现,同时对所有评论进行正负情感分类,然后通过LDA模型挖掘正负面主题,并将正负面主题与形象感知的分析类目结合,研究发现游客对贵州省5A景区总体评价趋向正面情感,但在娱乐消费、基础设施以及服务管理上存在较为明显的负面情感,最后针对进一步解决这些负面情感提出对应的优化建议和对策.

Abstract

Through the network acquisition software for Guizhou province 5A scenic-spot online comments in this article,us-ing Python language calculation words frequency top 100 high frequency vocabulary visualization,while all the comments for posi-tive and negative emotion classification,then through the LDA model mining positive and negative themes,and positive and nega-tive themes and image perception analysis categories,the study found that tourists in Guizhou 5A scenic-spot overall evaluation tend to positive emotion,but in the entertainment consumption,infrastructure and service management has obvious negative emo-tions,so put forward corresponding optimization suggestions and advises for further solve the negative emotion.

关键词

形象感知/贵州5A景区/在线评论/情感分析/优化对策

Key words

image perception/Guizhou 5A scenic-spot/online comment/emotion analysis/optimization advises

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出版年

2024
现代计算机
中大控股

现代计算机

影响因子:0.292
ISSN:1007-1423
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