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基于在线评论的贵州5A景区形象感知及其优化对策分析

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通过网络采集软件获取贵州省5A景区的在线评论,采用Python语言计算词频排名前100的高频词汇作可视化展现,同时对所有评论进行正负情感分类,然后通过LDA模型挖掘正负面主题,并将正负面主题与形象感知的分析类目结合,研究发现游客对贵州省5A景区总体评价趋向正面情感,但在娱乐消费、基础设施以及服务管理上存在较为明显的负面情感,最后针对进一步解决这些负面情感提出对应的优化建议和对策.
Analysis of image perception and optimization advises of Guizhou 5A scenic-spot based on online comments
Through the network acquisition software for Guizhou province 5A scenic-spot online comments in this article,us-ing Python language calculation words frequency top 100 high frequency vocabulary visualization,while all the comments for posi-tive and negative emotion classification,then through the LDA model mining positive and negative themes,and positive and nega-tive themes and image perception analysis categories,the study found that tourists in Guizhou 5A scenic-spot overall evaluation tend to positive emotion,but in the entertainment consumption,infrastructure and service management has obvious negative emo-tions,so put forward corresponding optimization suggestions and advises for further solve the negative emotion.

image perceptionGuizhou 5A scenic-spotonline commentemotion analysisoptimization advises

孙思怡、李晓峰、罗子江

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贵阳人文科技学院经济与管理学院,贵阳 550025

贵州财经大学信息学院,贵阳 550025

形象感知 贵州5A景区 在线评论 情感分析 优化对策

2024

现代计算机
中大控股

现代计算机

影响因子:0.292
ISSN:1007-1423
年,卷(期):2024.30(15)