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虚拟数字人对用户在线学习效果的影响研究

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[目的/意义]在教学环境中使用虚拟数字人进行授课可以促使用户更高效地在线学习.本研究旨在探究在线学习中虚拟数字人特征对用户在线学习效果的影响,为在线教学视频设计和教学策略优化提供参考.[方法/过程]结合准社会互动理论,使用VTube Studio软件设计虚拟数字人教学的视频材料,招募用户观看教学视频并测量用户的主观感受,对在线学习中虚拟教师授课的情境进行探究.[结果/结论]虚拟数字人的吸引力、拟人化特征通过用户对虚拟数字人的态度和学习满意度的链式中介作用积极影响在线学习效果,拟人化到学习效果的中介路径之间存在遮掩效应;准社会互动对学习满意度有积极影响,而对学习效果存在负面作用.
Research on the Influence of Virtual Digital Human on Users'Online Learning Performance
[Purpose/Significance]Applying virtual digital humans for teaching in educational environments can lead to more efficient online learning for users.This study aims to investigate the impact of virtual digital human characteristics on the effectiveness of users'online learning,providing insights for the design of online instructional videos and the optimi-zation of teaching strategies to enhance learner efficiency.[Method/Process]Based on the theory of parasocial interaction,the study designed instructional video materials featuring virtual digital humans with VTube Studio software,which explored the situation of virtual teachers teaching in online learning environments.Users were recruited to watch the instructional vid-eo,and their subjective perceptions were measured.[Result/Conclusion]The features of attractiveness and anthropomor-phism of virtual digital humans have a positive impact on online learning performance through a chain-mediated effect of users'attitudes and learning satisfaction with the virtual humans.Additionally,a masking effect exists between the anthro-pomorphism and learning performance mediation pathway.Parasocial interaction has a positive impact on learning satisfac-tion,but affects learning performance negatively.

virtual digital humanvirtual humanvirtual teacherlearning performanceparasocial interaction

赵一鸣、郑乔治、沈校亮

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武汉大学信息资源研究中心,湖北武汉 430072

武汉大学信息管理学院,湖北武汉 430072

武汉大学大数据研究院,湖北武汉 430072

武汉大学图书情报国家级实验教学示范中心,湖北武汉 430072

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虚拟数字人 虚拟人 虚拟教师 学习效果 准社会互动

2025

现代情报
中国科学技术情报学会 吉林省科技信息研究所

现代情报

北大核心
影响因子:1.133
ISSN:1008-0821
年,卷(期):2025.45(1)