Research on the Mechanism of User Trust Formation in Social Media Health Information
[Purpose/Significance]Against the backdrop of frequent public health incidents,the demand for health information among the public is growing rapidly.Social media as an important way for users to obtain information,not only efficiently spreads health information,but also provides convenient conditions for the generation and dissemination of false health information.With the increasing penetration and influence of social media,users have a stronger sense of uncertainty about health information.In view of this,this article explores the mechanism of trust formation among social media health information users,in order to provide reference and inspiration for subsequent related research.[Method/Process]This paper deconstructed the elements that form user trust in social media health information,constructed a trust framework ori-ented towards user perception process,proposed a theoretical hypothesis model of user trust in social media health informa-tion from three aspects:user,information and environment,and then modified the structural model.[Results/Conclu-sion]The paper aims to clarify the process of perceived trust and psychological changes among social media health informa-tion users from a theoretical perspective.The paper also found that emotional polarity,involvement,source credibility,and conflict resolution have a significant positive impact on trust in hot reviews.Trust has a significant positive impact on a-doption intention.Reference group norms have a significant positive impact on adoption intention.Trust plays a complete mediating role between emotional polarity,involvement,source credibility,and conflict resolution and willingness to adopt information in hot reviews.
social mediahealth informationtrustperceived credibility
万方数据
维普
