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基于文本挖掘的不同购物网站商品评论一致性研究

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基于文本挖掘的理论,提出不同购物网站商品评论对比分析的方法,对不同购物网站同一商品评论是否一致进行研究。首先对商品单个特征的评论进行对比分析,然后衍生到商品的整体特征对比。研究发现,不同购物网站对同一商品的评论并不完全一致,这种不一致主要体现在商品特征上面,这说明商品评论会因为购物网站的不同而有所差异。
Text Mining - based Consistency of Product Reviews in Different Shopping Websites
Based on the theory of text mining, this paper puts forward a contrast method of product reviews in different shopping websites, and makes analysis on whether the product reviews from different shopping websites are consistent. Firstly, this paper analyses the reviews of product feature one by one. Then, it makes contrast analysis from one product feature to total product features. The study discovers that the reviews of the same product from different shopping websites are not completely consistent, and this inconsistency mainly reflects in product features, which means product reviews will be different due to different shopping websites.

Product reviews Shopping websites Text mining

施国良、石桥峰

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河海大学商学院,南京211100

商品评论 购物网站 文本挖掘

教育部人文社会科学研究项目江苏省教育厅哲学社会科学基金重点项目“211工程”三期重点学科建设项目

10yjc63008509SJD630003

2011

数据分析与知识发现
中国科学院文献情报中心

数据分析与知识发现

CSSCICHSSCD北大核心
影响因子:1.452
ISSN:2096-3467
年,卷(期):2011.(12)
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