On the Latest Trends in New Media Business Discourse Research from the Socio-Pragmatics Perspective
New media business discourse has become an essential area for exploring socio-pragmatic issues in recent years.Drawing on recent publications from representative journals of pragmatics,discourse studies,and(business)communication at home and abroad,this paper summarizes the latest trends in new media business discourse research from the socio-pragmatics perspective.Specifically,topics central to community of practice relationships and identity construction in social commerce are examined.This review highlights two main trends:the fluidity of social commerce relationships and the multidimensional construction of new media business discourse.The purpose is to inspire future research in business discourse and socio-pragmatics and shed light on relational work,identity performance,and the maintenance of civility in social commerce practice.
new mediabusiness discoursesocio-pragmatics perspectivelatest trends
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