Frontiers and New Trends of International Research on Multimodal Discourse Analysis
Recent advancements in digital technology and the revolution of communication methods have elevated multimodal discourse analysis to a key interdisciplinary research area.Utilizing a bibliometric method,this study systematically reviews international multimodal discourse research from 2014 to 2023.Theoretically,new analytical frameworks on social semiotics have emerged,along with the integration of interdisciplinary theories;methodologically,qualitative analysis has become more rigorous and a big-data-centric perspective in quantitative research is gaining prominence;thematically,multimodal discourse analysis has increasingly focused on significant sociocultural phenomena.Frontier topics include digital multimodal literacy,virtual identity construction,inter/transcultural phenomena,and multimodal Chinese discourse.It is anticipated that the continued interdisciplinary theoretical integration and advancements in digital intelligence will diversify the methodology of multimodal discourse analysis,broaden its applicability,and accelerate the multimodal turn in various disciplines.
multimodal discourse analysisfrontiers and new trendssocial semioticsbibliometrics