Discursive Strategies for Ecological Identity Construction and Competition of Rumor-Refuters
Based on the evaluative semantic system,this paper takes 29 Chinese bioinformation rumor-refutation texts as examples to explore how rumor-refuters utilize discursive strategies to construct their ecological identities and compete with rumor-mongers.The study finds that rumor-refuters primarily utilize action,relational,communicative and mental evaluative semantic configurations to take tangible actions,restore the original information and establish emotional bonds,and employ existential and behavioral evaluative semantic configurations to supplement information details.These evaluative semantic configurations help rumor-refuters construct ecological identities as biological protection actors,popularizers of biological knowledge,and biological caregivers.In the process,rumor-refuters flexibly employ the evaluative semantic configurations that reflect negative,neutral,and positive semantic values to further implement strategies of opposition,weakening,alienation,and reinforcement,with the aim of competing with rumor-mongers for ecological identities and consolidating their own identity authority.The application of these discursive strategies is vital for the authenticity and effectiveness of bioinformation communication and reflects the rumor-refuters'ecological responsibilities and commitments.
万方数据
维普
