Application of employer branding in the recruitment and retention of pediatricians
The National Health Commission's Implementation Plan for the Development of Women and Children in China(2021-2030),released in 2022,has set a clear goal that:by 2030,we should train 1.12 pediatrician practitioners and add up to 3.17 hospital beds for every 1 000 children.Achieving the goal on schedule presents a significant challenge for children's hospi-tals,particularly in terms of attracting and retaining pediatric medical professionals to ensure the health of children.This paper addresses this issue by applying the 4 Ps model of employer branding theory,drawing on the experience of pediatrician recruit-ment and retention in Tianjin.The exploration encompasses several key areas:the work demands of pediatricians,employer brand positioning,human resource offerings,and employer brand promotion.It aims to enhance the appeal of pediatric medical institutions to pediatricians,thereby achieving effective recruitment and retention of talent within these institutions.Furthermore,by reviewing theoretical literature at home and abroad,this paper also proposes systematic ideas and approaches to improving employer branding.The proposed employer branding strategy in the paper is designed to enhance the effectiveness of employer branding for pediatric medical institutions,enabling them to secure a competitive edge in the attraction and retention of talent.Additionally,the paper of-fers a guidance for similar medical institutions,contributing to the advancement and expansion of pediatric medical institutions.
万方数据
维普
