现代医院2024,Vol.24Issue(5) :740-742,746.DOI:10.3969/j.issn.1671-332X.2024.05.022

"互联网+"背景下公立医院网络意识形态工作路径探析

Work path of public hospitals'network strategy in the era of"internet plus"

施蕾婷 范群 刘亭敏 许君
现代医院2024,Vol.24Issue(5) :740-742,746.DOI:10.3969/j.issn.1671-332X.2024.05.022

"互联网+"背景下公立医院网络意识形态工作路径探析

Work path of public hospitals'network strategy in the era of"internet plus"

施蕾婷 1范群 1刘亭敏 1许君1
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作者信息

  • 1. 上海市浦东新区人民医院 上海 201299
  • 折叠

摘要

随着信息技术的发展,我国已经进入全媒体时代,"互联网+"模式和技术也势不可挡地按下了加速键,成为人们接收和获取医疗、健康、科普等信息的重要渠道,更成为医院意识形态工作的主战场.本研究以某三级综合性医院官方公众号意识形态传播为例,分析公立医院在"互联网+"时代背景下网络意识形态工作现状和面临的挑战,并在此基础上探索网络意识形态工作路径的构建.

Abstract

With the advancement of information technology,China has entered the era of multimedia.The"Internet plus"mode and technology have also accelerated medical,health,science popularization,and other information,making it an important channel for people to access such information.It has also emerged as the primary platform for hospital ideological work.Taking the ideological communication of the official account of a tertiary general hospital as an example,this study analyzed the current situation and challenges of the network ideology work of public hospitals in the context of the"Internet plus"and explores the construction of the network ideology work path based on this analysis.

关键词

"互联网+"/全媒体时代/公立医院/意识形态/路径探析

Key words

"Internet plus"/Era of all media/Public hospitals/Ideology/Path analysis

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出版年

2024
现代医院
广东省医院协会

现代医院

影响因子:1.332
ISSN:1671-332X
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