Development strategies for grassroots maternal and child health hospitals in the context of low birth rates:a case study of a district-level hospital in Hainan province
With low fertility rates,grassroots maternal and child health hospitals confront the challenge of diminishing business volume.Taking a district-level maternal and child health hospital in Hainan Province as an example,this study em-ployed the SWOT model to dissect the strengths,weaknesses,opportunities,and threats facing such institutions,and subsequent-ly proposed tailored development strategies.Grassroots maternal and child health hospitals possess advantages such as proximity to the market and the potential for services improvement,yet they contend with a shortage of professionals,weak technological capa-bilities,low social trust,and low management proficiency.However,external environment provides them with an access to a high degree of government prioritization,supportive medical alliance policies,and a public focus on holistic well-being and humanistic care,but meanwhile,they face the challenges such as declining birth rates,hierarchical management of high-risk pregnant women,and fierce competitions among hospitals.It is imperative for grassroots maternal and child health hospitals to implement growth,turnaround,diversification and defensive strategies in response to the changes in internal and external environments,thereby striving for high-quality development.
Low birth rateGrassroots maternal and child health hospitalSWOT analysisStrategy
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