As a new medium for communication,WeChat official accounts have become vital tools for public hospitals in disseminating health knowledge.With the advancement of smart hospitals,these accounts have gained significant attention as cru-cial platforms for health communication and brand promotion.This paper examines the WeChat official account(subscription ac-count)of a public hospital in Guangzhou,analyzing operational data from January 1,2022 to July 31,2024.It investigates the operational status,content production,and dissemination effects of various push content themes from a health communication per-spective.The study identifies existing issues and offers suggestions to enhance top-level design,address reader needs,and inno-vate new formats for science popularization.These measures are made to identify effective operational strategies and provide a ref-erence for public hospitals in the promotion of health-related knowledge through WeChat official accounts.
关键词
公立医院/微信公众号/健康科普/传播效果/运营对策
Key words
Public hospital/WeChat official account/Health popularization/Communication effect/Operation and countermeasure
维普
万方数据