Research on the Impact Mechanism of Big Data Analysis Capability on Enterprise Performance
With the rapid development of information technology,big data has become a fundamental strategic resource for the country,and more and more enterprises are beginning to focus on improving their big data analysis capabilities.In order to explore the impact of big data analysis capability on en-terprise performance,based on resource-based theory and dynamic capability theory,this study con-structed a research model on the relationship between big data analysis capability,market agility,or-ganizational resilience,and enterprise performance.The empirical results show that the ability to ana-lyze big data has a positive impact on corporate performance,market agility plays a mediating role be-tween them and simultaneously,organizational resilience positively moderates the mediating role of market agility.The above research conclusion may provide guidance for promoting enterprises to con-duct big data analysis and improve their performance.
big data analysis capabilityenterprise performancemarket agilityorganizational resili-ence
国家科技期刊平台
NSTL
万方数据
