From"Product"to"Mechanism":Innovation of the Evaluation System for the Omnimedia Communication System
Developing a targeted and forward-looking evaluation system,aligned with the objectives and advancements of the om-nimedia communication system and adhering to an effect-oriented approach,is crucial for promoting its construction and development.Currently,the evaluation system largely extends from that of new mainstream media,focusing primarily on the"effect/result"of product communication,which typifies a"result-oriented evaluation"approach.While a"result-based evaluation"can demonstrate and validate the effectiveness of the omnimedia communication system's construction,it struggles to directly guide and dynamically over-see more complex construction practices.To address this,integrating the"result-based evaluation"with"process-based evaluation"lo-gic offers a viable pathway.This approach involves innovating and upgrading evaluation objectives,logic,and systems from"product"to"mechanism"and from"effect/result"to"network/process".Such a restructured evaluation system would not only focus on"product"and"mechanism"but also test"effects"and guide"processes".It would encompass a composite evaluation across multiple interactive dimensions,including subject,resource,business,and ecological aspects.
omnimedia communication systemevaluation systemresult based evaluationprocess based evaluationnew main-stream media
万方数据
