On the Formation of Network Opinion Leaders in the Spreading of Chinese Excellent Traditional Culture
In the spreading of Chinese excellent traditional culture,network opinion leaders can strengthen the lead-ing power of traditional culture with information advantages,enhance the cohesion of traditional culture with audience-oriented narration,and enhance the radiation power of traditional culture with multi-level diffusion.In the face of the new changes in the in-depth development of globalization and the general trend of media integration,the formation of network opinion leaders in the communication of traditional culture is also facing severe challenges.In order to make on-line opinion leaders play a positive role in the dissemination of traditional culture and become a constructive force,the focus should be on adhering to the leadership of the government,establishing and improving relevant policies and regula-tions,strengthening the guiding role of mainstream media opinion leaders,strengthening the cultivation of correct values,and striving to improve the quality of online opinion leaders.
Chinese excellent traditional culturenetwork opinion leadersculture disseminationshaping strategy
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