Marcuse's Theory of Consumer Alienation and Its Analysis
With the rise of industrial civilization,capitalist society has experienced economic and ecological crises.Marcuse deeply considered this from the perspective of consumer alienation,believing that technological power and"false demand"are the root causes of consumer alienation.Capitalists manipulate and drive human consumption behavior,caus-ing humans to lose their critical and creative thinking and become one-dimensional individuals.We should have a deep understanding of the positivity and limitations of Marcuse's theory of consumer alienation,and strive to find ways to e-liminate"consumer alienation"and promote healthy economic and social development.
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