Empirical Analysis of Social Reputation and Value Perception on Farmers'Withdrawal Behavior of Homestead——Based on the Data of 640 Household Survey
Exploring the voluntary paid withdrawal mechanism of rural homesteads and promoting further vacating and revitalization of idle homesteads are important measures to alleviate the inefficient utilization of rural land resources in China.Based on 640 survey data from farmers in Yujiang District,Jiangxi Province,this study empirically analyzed the impact mechanism of social reputation and value perception on farmers'withdrawal behavior of homesteads,and further tested the mediating effect of value perception between social reputation and farmers'withdrawal behavior of homesteads.The results showed that both social reputation and value perception significantly promoted farmers'withdrawal behavior of rural homesteads,and value perception played a mediating role between social reputation and the withdrawal of rural homesteads;higher education level of the respondents or being a member of the Communist Party of China significantly increased the willingness of farmers to withdraw from their homesteads,promoted the achievement of withdrawal behavior.Based on this,it is recommended to pay attention to the external driving and internal motivating effects of social reputation and value perception in the withdrawal of rural homesteads,fully leverage the demonstration effects of"local elites""intellectuals"and"leading cadres",and pay attention to improving farmers'perceived value level of rural homesteads withdrawal and enhancing their willingness to withdraw.
withdrawal behavior of homesteadsocial reputationvalue perceptionmediating effect