摘要
随着乡村振兴战略的不断推进,陕西省安康市岚皋县四季镇的乡村旅游产业也在不断走向成熟.从旅游品牌IP形象设计入手,以田野调查、文献研究、设计实践为主要方法,探究岚皋县四季镇旅游IP的素材选取、特色定位、形象设计以及宣传途径等.要想塑造特色IP,就需要充分挖掘地域特色、了解民俗民风、凝练当地最具典型的人物形象.加深旅游IP在人们心目中的印象,则需要创新思维,形成全方位的传播模式,更好地发挥IP的价值和功能.
Abstract
With the continuous promotion of the rural revitalization strategy,the rural tourism in-dustry in Siji Town,Langao County,Ankang City,Shaanxi Province is also constantly maturing.This study takes it as the object,starting from the design of tourism brand IP image,and using field re-search,literature research,and design practice as the main methods,explores the material selection,characteristic positioning,image design,and promotion channels of the tourism IP in Siji Town,Lan-gao County.Through the research,it has been found that in order to design distinctive IPs,it is neces-sary to fully exploit regional characteristics,understand folk customs and traditions,and condense the most typical local character images in order to achieve good IPs;in order to deepen the impression of tourism IPs in people's minds,innovative thinking is needed to integrate IP into various aspects of ru-ral tourism,forming a comprehensive dissemination model,in order to better utilize the value and function of IP.
维普
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