Design and Promotion of Tourism Brand IP in Siji Town,Langao County Against the Background of Rural Revitalization
With the continuous promotion of the rural revitalization strategy,the rural tourism in-dustry in Siji Town,Langao County,Ankang City,Shaanxi Province is also constantly maturing.This study takes it as the object,starting from the design of tourism brand IP image,and using field re-search,literature research,and design practice as the main methods,explores the material selection,characteristic positioning,image design,and promotion channels of the tourism IP in Siji Town,Lan-gao County.Through the research,it has been found that in order to design distinctive IPs,it is neces-sary to fully exploit regional characteristics,understand folk customs and traditions,and condense the most typical local character images in order to achieve good IPs;in order to deepen the impression of tourism IPs in people's minds,innovative thinking is needed to integrate IP into various aspects of ru-ral tourism,forming a comprehensive dissemination model,in order to better utilize the value and function of IP.
rural revitalizationBa cultureSiji Town,Langao Countytourism IP design
万方数据
维普
